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The 2008 Winter Conference on Business Intelligence David Eccles School of Business University of Utah March 20 - 22, 2008 |
Keynote Speaker Bio - Jim Oliver
Jim Oliver joined Google in 2007 as a Group Product Marketing Manager on the Quantitative Marketing team. With combined technical background and strong research experience, he manages the US marketing research team and focuses on publishing broad industry-level studies in partnership with Google's large advertisers.
Long ago, Jim was an electrical engineer who designed signal processing chips. He has a BSEE from University of Washington (Summa Cum Laude) and a MSEE from Stanford, but he lost interest in electrons and shifted up to the application layer, earning a Ph.D. in Information Technology from Wharton. His dissertation studied how machine learning agents could participate in electronic negotiations. Jim also spent a summer at the Santa Fe Institute.
In 1994, Jim co-developed one of the first MBA courses on the business implications of the Internet, although Wharton was initially reluctant to offer it because few thought the "information superhighway" had much future. Jim also taught at the National University of Singapore and managed an IT research center at INSEAD, near Paris.
On the industry side, Jim has done metrics and measurement work for HP, as well as stints at Apple, Accenture, and a private equity group. Most recently, he spent 3.5 years at eBay, managing their database marketing, analytics, and data infrastructure teams.
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